Lead Generation

Jan 30, 2021

Proven strategies for connecting with your target audience so you can maximize your income instantly.

You need to entice them to offer their contact information in exchange for something of value. It might be a free report, a training video, a discount or coupon, or something else—but it should be something they would be interested in only if they would also likely be interested in whatever you’re selling.

In other words, offering a discount coupon for a coffee shop is NOT going to get you qualified leads if you’re selling model cars. A guide on how to lose weight is NOT going to get you qualified leads if you’re offering a graphics design service. Sure, a few of those people might be interested in what you’re selling, but you want people who have clearly demonstrated some level of interest in the types of products or services you are offering.

Free website builder:

Here is a simple example:

If you’re offering dog walking services, you might offer a free report on training your dog, or how to get bargains on pet supplies, or even a coupon for 50% off the customer’s first walking session.

To begin, there are four main elements to generating leads:

The system
The lead magnet (offer)
The squeeze page/entry funnel
Traffic

The first thing you absolutely must do if you want to generate leads is to sign up for a service that will allow you to build a database of leads through a web form.

Once you have chosen your system and set up your initial campaign, it’s time to think about creating your offer, which many people refer to as your “lead magnet”. It’s kind of like fishing, where your leads are the fish, and your lead magnet is the bait that lures them in.

Your squeeze page is your lead generation page. This is a web page created specifically to collect information from people and once they do, your autoresponder will direct them to the page where they can download their freebie.

You might think traffic is the hardest part, but it’s actually a lot simpler than you think to get traffic! Here is a few examples.

Free Traffic:

As far as free traffic goes, there’s only one method that’s quick enough to generate traffic starting today, doesn’t have a hefty learning curve, and provides quality traffic that can convert: social media.

Keep in mind that certain markets are more inclined to use certain social networks than others, so it’s important to locate your market and be certain you’re focusing most of your time and energy on those locationsKeep in mind that certain markets are more inclined to use certain social networks than others, so it’s important to locate your market and be certain you’re focusing most of your time and energy on those locations.

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For example:

Facebook:

Locating your target demographic on Facebook is relatively simple. Begin by searching for a topic related to your niche and find pages and groups that fit your niche.

Pinterest:

You can find out how popular your niche is on Pinterest by performing a search, and then clicking “Boards” to find out how many people have boards related to your niche AND how many followers those boards have.

Instagram:

You can get a good indication of what’s popular on Instagram by opening the app and clicking the search icon, searching for a term related to your niche, and then clicking “Tags”. This will show you how many posts are currently on the site using that phrase, as well as lots of related phrases.

Paid Traffic:

I don’t recommend using paid ads until you’ve thrown a good amount of free traffic at your squeeze page for a while and tested conversion rates. If you aren’t getting many leads, you may want to make some tweaks to your squeeze page and/or lead magnet to increase those conversions.

Once you’re happy with how your page is converting, you can start sending some paid traffic to it.

Facebook Ads:

Facebook is generally considered one of the best advertising platforms, because ads are typically affordable and convert well. This is mainly because of how well they are able to target ads to the appropriate parties.

In this article you’ve learned how to set up your own powerful lead generation system from start to finish. In the above article is a few example of sources where and how to find qualified leads. Check our Free Ebook call "Unlimited Leads" they are strategies to help you connect with your target audience.